Andrea is the CEO – or Chief Executive Dreamer, as he likes to define himself – and the brain behind the MM concept.

Over the past 25 years, he has gained a broad experience within the food sector, focusing on the design and implementation of internationalisation strategies for major Italian food companies and the development of food retail projects, including 9 branches of Eataly in Japan.

In 2014 he brought his experience together and developed the inspiring new retail concept of MM, which a UK journalist recently termed as “the standard-bearer for the renaissance of inner-cities”.