Paolo Taticchi, Imperial College (Sustainable Cities)

Sustainability is one of the key issues of today society as confirmed by increasing attention of governments, media, academics and industry.

A quoted definition of sustainability and sustainable development is that of the Brundtland Commission of the United Nations: “sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs”.

Such a definition leads directly to the three pillars of sustainability, that are the economical, social and environmental dimensions. The concept of sustainability is therefore close to the concept of “quality of life”.

In the context of sustainable development, businesses that are often referred as part of the problem, can be part of the solution. As a consequence of that, policy makers, industry leaders, society and academics with different backgrounds are today dealing with sustainability trying to understand how this affects traditional way of doing business, and, as well, how traditional businesses are affected by sustainability. How to develop a sustainable competitive advantage is a key challenge in today’s agendas of global executives.

In this keynote Paolo Taticchi will cover the drivers of the sustainability debate (such as climate change, limited natural resources and population growth), the role of business and the characteristics of sustainable business models.